Global Focus On 'Xiaomi SU7 Hits The Market': Cook Gives Up On Car Manufacturing, May Have To Watch From Apple HQ

On the evening of March 28, Lei Jun, founder, chairman and CEO of Xiaomi Group, announced the launch of Xiaomi cars at a press conference. Xiaomi SU7 quickly became a hot topic on the Internet, and also attracted the attention of media from the United States and the United Kingdom. Some of them mentioned that Apple had recently Just announced that it is giving up building cars.

"Last month, Apple gave up on its dream of building an electric car, and one of its biggest rivals in China, which makes the iPhone, is showing it how to do it." Business Insider 3 I posted this on the 29th of March.

"Business Insider" introduced in the article the price of Xiaomi SU7 and the rapid increase in the number of orders after the launch. The article stated that for Lei Jun, this conference marked an "extraordinary feat": just three years after his company stated that it would enter the electric vehicle field from consumer electronics, his electric vehicle successfully went on sale.

On March 28, 2024, in Beijing, Xiaomi Chairman and CEO Lei Jun promoted the new electric car Xiaomi SU7 at a press conference.Source: Visual China

The British "Financial Times" said that Xiaomi's first car took only three years to achieve results, highlighting the development speed of China's fiercely competitive and world-leading electric vehicle industry, as well as the desire of technology companies to compete for market share. Huawei, another leading Chinese smartphone maker, has also made inroads with its Hongmeng brand, and its AITO M7 model is the fourth best-selling electric car in China so far this year.

The "Business Insider" article stated that, like Apple, Xiaomi is also known for selling smartphones. Data shows that in the first six weeks of this year, Xiaomi's share of China's smartphone market was 13.8%, second only to Apple's 15.7%. "So a question worth asking is, how did Xiaomi do what Apple spent ten years doing?" the article reads.

Apple logo data picture

Business Insider said the decision to end its electric car project came after Apple encountered several production issues that prompted the company to consider a less ambitious design for its self-driving cars, so even if it didn't end the car-making project, Its release may also be delayed to 2028. According to Bloomberg, in 2020, Apple tested a self-driving prototype car at a test track in Arizona. But with so much work still to be done, it's increasingly difficult for Apple to justify spending about $1 billion a year on car projects.

"Looking at Xiaomi, they have successfully utilized China's existing electric vehicle industry foundation." The article said that it is reported that Xiaomi has benefited a lot from the cooperation with BAIC Group. This partnership could help Xiaomi produce about 200,000 electric vehicles per year.

The Financial Times stated that Tesio de Feitel, an expert on the Chinese auto market at the Dutch think tank "Clingendael", said, "Chinese companies are not afraid to try things that have not been done before... and a (group) of the size of Apple Too big to make quick decisions."

"Business Insider" concluded by writing that, of course, Xiaomi is not guaranteed success just because it is preparing to sell electric cars now. Despite this, Xiaomi has managed to realize a project that Apple has been dreaming of for ten years. Cook may have to watch from a distance in Cupertino to see what could have been.

"Last month, Apple gave up on its dream of building an electric car, and one of its biggest rivals in China, which makes the iPhone, is showing it how to do it." Business Insider 3 I posted this on the 29th of March.

"Business Insider" introduced in the article the price of Xiaomi SU7 and the rapid increase in the number of orders after the launch. The article stated that for Lei Jun, this conference marked an "extraordinary feat": just three years after his company stated that it would enter the electric vehicle field from consumer electronics, his electric vehicle successfully went on sale.

On March 28, 2024, in Beijing, Xiaomi Chairman and CEO Lei Jun promoted the new electric car Xiaomi SU7 at a press conference.Source: Visual China

The British "Financial Times" said that Xiaomi's first car took only three years to achieve results, highlighting the development speed of China's fiercely competitive and world-leading electric vehicle industry, as well as the desire of technology companies to compete for market share. Huawei, another leading Chinese smartphone maker, has also made inroads with its Hongmeng brand, and its AITO M7 model is the fourth best-selling electric car in China so far this year.

The "Business Insider" article stated that, like Apple, Xiaomi is also known for selling smartphones. Data shows that in the first six weeks of this year, Xiaomi's share of China's smartphone market was 13.8%, second only to Apple's 15.7%. "So a question worth asking is, how did Xiaomi do what Apple spent ten years doing?" the article reads.

Apple logo data picture

Business Insider said the decision to end its electric car project came after Apple encountered several production issues that prompted the company to consider a less ambitious design for its self-driving cars, so even if it didn't end the car-making project, Its release may also be delayed to 2028. According to Bloomberg, in 2020, Apple tested a self-driving prototype car at a test track in Arizona. But with so much work still to be done, it's increasingly difficult for Apple to justify spending about $1 billion a year on car projects.

"Looking at Xiaomi, they have successfully utilized China's existing electric vehicle industry foundation." The article said that it is reported that Xiaomi has benefited a lot from the cooperation with BAIC Group. This partnership could help Xiaomi produce about 200,000 electric vehicles per year.

The Financial Times stated that Tesio de Feitel, an expert on the Chinese auto market at the Dutch think tank "Clingendael", said, "Chinese companies are not afraid to try things that have not been done before... and a (group) of the size of Apple Too big to make quick decisions."

"Business Insider" concluded by writing that, of course, Xiaomi is not guaranteed success just because it is preparing to sell electric cars now. Despite this, Xiaomi has managed to realize a project that Apple has been dreaming of for ten years. Cook may have to watch from a distance in Cupertino to see what could have been.